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How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: Proven strategies for transforming added value into revenues and winning the war for profits Prescriptive frameworks for putting the principles and strategies into action, immediately Numerous success stories based on experiences of A. T. Kearney clients worldwide

What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common?  They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost.Brand Failures takes a look at how such disasters occur.  In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders.  Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace.  From brand mistakes made by successful blue-chip companies to lesser-known but hilarious bomb-shells, he explains what went wrong in every case and provides a valuable checklist of lessons learned.  A tour of Matt Haig's hall of failure will alert readers to potential dangers and describe how to ensure a long, healthy life for a brand.